The Lisa Foundation and NFL Shed Light on Brain Aneurysms

The Lisa Foundation Teams Up With National Football League Players to Shed a Light on Brain Aneurysms

Across the league, several players are honoring their parents and loved ones lost to brain aneurysms as part of the NFL’s My Cause My Cleats initiative 

As many as 40,000 people are expected to experience a ruptured brain aneurysm in 2017

 NEW YORK CITY, November 30, 2017 – The Lisa Foundation, the leader in the fight against brain aneurysms committed to saving lives around the world, recognizes and thanks the National Football League (NFL) and several of its players for helping raise awareness around the severity of brain aneurysms as part of the My Cause, My Cleats initiative. Across the NFL this Sunday, TJ Jones of the Detroit Lions, Taylor Gabriel of the Atlanta Falcons and Erik Swoope of the Indianapolis Colts will proudly wear The Lisa Foundation logo in honor of parents and friends lost to deadly brain aneurysms.

“My father passed away from a brain aneurysm while I was in college and, in retrospect, warning signs like chronic headaches were there but we had no idea it could be something so serious,” said TJ Jones, wide receiver for the Detroit Lions. “It’s very special to honor my father’s memory as well as support the important work being done by The Lisa Foundation to educate people and elevate awareness about this silent killer.”

A brain aneurysm is a weakness or thinning of the wall of a blood vessel in the brain that gradually bulges outward, risking a potential leak or rupture that is often catastrophic. This year as many as 40,000 people are expected to experience a ruptured brain aneurysm with 50% never making it to the hospital and several thousand more dying as a result of complications in the months following the rupture.

“I nearly quit football after losing my mother to a brain aneurysm in 2006, but it was her passion for the game and belief in me that gave me the strength to continue playing and I honor her memory every Sunday when I step onto the field,” said Taylor Gabriel, wide receiver for the Atlanta Falcons. “The work being done by The Lisa Foundation is so critical because you never know when your ability to identify, understand and respond to a brain aneurysm could help save a life.”

To help address the lack of brain aneurysm awareness and understanding, the Lisa Foundation launched “Inconvenient,” the industry’s very first public service announcement (PSA) on national television to help address the disturbing gap in knowledge about brain aneurysms. Recognizing the symptoms of a life-threatening rupture such as the sudden onset of the worst headache of life (WHOL), a sharp pain behind or above one eye and blurry or double vision could help someone get the treatment they need faster to avoid death.

“It’s a real privilege to have some of the best athletes in the world support The Lisa Foundation because they believe in us and share our mission of raising awareness and reducing the number of deaths from brain aneurysm ruptures,” says Todd Crawford, Founder of The Lisa Foundation. “Knowing firsthand the devastating impact of a brain aneurysm, it’s a special opportunity for each of these young men to honor the memory of parents and loved ones lost, while helping educate fans and families who may not know anything about identifying a brain aneurysm or how to be prepared in the event of one.”

For more information about The Lisa Foundation, the signs and symptoms of brain aneurysms as well as to watch the “Inconvenient” PSA, please visit www.lisafoundation.org.

 

ABOUT BRAIN ANEURYSMS

Up to 15 million, or 1 out of 20, people are estimated to have an undiagnosed brain aneurysm in the U.S. Women are 50% more likely to develop than men and African Americans and Hispanics 30% more likely than other ethnic groups. A brain aneurysm is a weakness or thinning of the wall of a blood vessel in the brain that gradually bulges outward. Eventually, the bulging blood vessel may leak or rupture causing bleeding into the brain. A ruptured aneurysm quickly becomes life threatening and requires prompt emergency treatment. The most common sudden onset symptoms of a brain aneurysm are: worst headache of your life (WHOL), stiffness in the neck, sensitivity to light, sharp pain behind or above the eye, blurred or double vision, drooping eyelid, seizures, loss of consciousness, numbness or tingling in the face, nausea and vomiting, confusion or changed mental state and perceived gunshot noise or a loud BOOM. Risk factors include smoking, high blood pressure, hardening of the arteries, heavy alcohol or drug abuse, head injury and lower estrogen after menopause, family history of brain aneurysm, polycystic kidney disease, among others. This year, approximately 40,000 people are expected to experience a ruptured brain aneurysm, with 50 percent never making it to the hospital and with several thousand more dying as a result of complications in the months following the rupture.

 

ABOUT THE LISA FOUNDATION

The Lisa Foundation is a non-profit organization that has emerged as the leader in awareness and education for brain aneurysms in the United States since it was founded in 2015, months after the death of its namesake. Within months of its launch, The Lisa Foundation was credited with saving its first life, and many more have followed. In 2017, the organization launched “Inconvenient,” the industry’s very first public service announcement (PSA) on national television in May to help address the disturbing gap in knowledge about brain aneurysms. The campaign was developed in response to the industry’s very first national survey sponsored by The Lisa Foundation indicating that brain aneurysms may be up to 50 percent more common in women and nearly 100 percent of women surveyed didn’t know the warning signs.

 

Contacts

The Lisa Foundation

Chris Dougherty

917-856-3069

christopher.dougherty@ogilvy.com